Consumers and small businesses in communities across the U.S. and Puerto Rico are preparing to celebrate Small Business Saturday, taking place this year Nov. 24.

That includes a number of businesses in the Redwood area.

Because an average two-thirds of every dollar (67 cents) spent at small businesses in the U.S. stays in the local community, consumers’ local impact during the important holiday shopping season could be significant.

Further, every dollar spent at small businesses creates an additional 50 cents in local business activity as a result of employee spending and businesses purchasing local goods and services, according to the Small Business Economic Impact Study from American Express.

American Express created Small Business Saturday in 2010 as a way to help small businesses get more customers, and the celebration has since become an annual shopping tradition the Saturday following Thanksgiving.

“What began nine years ago as an effort to support local stores during the holiday shopping season has become the Shop Small movement, bringing together millions of shoppers, small businesses of all kinds, civic leaders and organizations in thousands of towns and cities across the country,” said Elizabeth Rutledge, chief marketing officer at American Express. “Shopping small has a significant and positive effect on local communities, and we hope Small Business Saturday will help to amplify that effect during the crucial holiday shopping season. When we spend local, small businesses thrive, and when small businesses thrive, we all thrive.”

The small business economic impact study, a county-level economic analysis on shopping small commissioned by American Express, provides a closer look at the economic benefits of shopping locally and the impact of small business on communities.

The study found if small businesses in the U.S., defined as businesses employing fewer than 100 employees, were a country, they would have a GDP of $4.8 trillion, equivalent to the GDP of Japan, the third largest economy in the world. The study also demonstrated the extent to which small businesses support jobs locally.

In addition to small businesses directly employing members of the community, spending by those small businesses and their employees in the area also supports local jobs. In fact, for every 10 jobs at a small business, another seven are supported in the local community.

Small Business Saturday, backed by American Express, is dedicated to supporting the diverse range of local businesses that create jobs, boost the economy and enhance neighborhoods around the country.

Small Business Saturday responds to small business owners’ most pressing need: getting more customers.

Learn more at and connect with us on

Information and photo courtesy of American Express