Not so long ago, the annual arrival of American Idol on the primetime schedule sent executives at ABC, CBS and NBC running for cover. The ratings dominance of Fox's singing competition crushed all comers and earned it the TV-industry moniker ...

Not so long ago, the annual arrival of American Idol on the primetime schedule sent executives at ABC, CBS and NBC running for cover. The ratings dominance of Fox's singing competition crushed all comers and earned it the TV-industry moniker "Death Star."

This year, the execs have come out from under their desks. Idol is no longer the most watched primetime show - in recent weeks, thanks to NBC's The Voice, it hasn't even ranked as the most watched singing show. "The Death Star is now more like a water gun," says one former NBC executive.



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