When it comes to promoting the beef industry, few are able to share the message better and with more energy than Conrad Kvamme.Kvamme, a quality assurance specialist for the Minnesota Beef Council, was in Redwood Falls recently to help kick off the spring grilling season by helping educate consumers about beef and the nutritional value it is able to provide in one’s diet.Standing alongside Kelly Morrison, a Minnesota beef ambassador from Belle Plaine, Kvamme offered samples of beef to patrons of Tersteeg’s in Redwood Falls and to give them a bit of that information about the beef industry.“We are here to celebrate the season, because beef is always in season,” said Kvamme, adding that is the theme for the year from the beef council as it promotes its product.Mark Malecek, a Redwood area beef producer and a Minnesota Beef Council director, invited Kvamme to the community to not only spread the message about beef but also to help point out the value of having a local grocery store that provides fresh cuts of beef to its customers.“We want to support Jim (Tersteeg) and his endeavors,” said Malecek, adding the beef industry truly appreciates those local stores who help give the industry a good name. “We want to offer a positive message about a great product.”Kvamme stressed not only the flavor one can experience with a well-prepared piece of beef, but also added beef offers nutritional value.“Beef is a wonderful value for the dollar,” said Kvamme, adding it is a very versatile product one can enjoy any time of the year with any meal.Malecek said southwest Minnesota continues to be a strong region for the cattle industry, adding it is a leader in the number of cattle produced, and that number is expected to increase in the coming years.“A lot of the cattle are moving up here,” said Malecek, adding there could be an additional one million head of cattle in the region in the coming years.One of the reasons for the influx of cattle to the region is the availability of feed, especially the dried distillers grains (DDGs) which are a byproduct of ethanol processing. The closer the animals are to that food source the more efficient producers can be, which can also mean value to those who are purchasing the end product.“There are few people who don’t like beef,” said Kvamme.While Kvamme en-courages consumers to eat beef, he also said it should be consumed in balance with other food, including other meat products, vegetables and fruit.Kvamme said beef is an anchor of a well-balanced meal. He said one of the biggest misnomers about beef is it is fatty and unhealthy. Kvamme said there are 29 cuts of lean beef having less fat than a skinless chicken thigh.The Minnesota Beef Promotion Council is funded by the beef checkoff, which provides $1 per head. Those dollars are used to promote the industry, to continue research to help improve beef and to continue coming up with new products for the public.More can be found about the industry at www.mnbeef.org.