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Redwood Falls Gazette - Redwood Falls - MN
  • BUSINESS PROFILE - Shirts Plus under new ownership

  •   As of April 2 Cheryl and Harry Davis are the new owners of a business which has been part of the Redwood Falls community since the 80s. Shirts Plus, a Second Street store front has been sold. “We bought it as a turnkey operation,”?said Harry Dav...
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  •   For more than 22 years, Cheryl Davis worked at Artesyn Technologies, but, like many others, when the company sold and the new owner closed the doors of the manufacturing company she was out of a job. Davis then went to school and earned degrees in accounting and business, and now she and husband Harry (who is nearly finished with a business degree of his own) are going to put that education into practice. As of April 2 Cheryl and Harry Davis are the new owners of a business which has been part of the Redwood Falls community since the 80s. Shirts Plus, a Second Street store front has been sold. “We bought it as a turnkey operation,”?said Harry Davis. “We have the same capabilities and the files of prior customers.” What that means is the new owners are going to operate the business in ways very similar to those done in the past. Of course, they also have plans to do a whole lot more. In fact, said Harry, the couple is in the process of getting in an in-house embroidery machine that he said has the capability of doing embroidery work on everything from caps and jackets to shirts and whatever else people may want. “This is a good spot with a known base of customers,” said Harry, adding there are people in the community who have been coming to Shirts Plus for years. Cheryl said they are also planning to incorporate sublimation into their business. That process is different than application of something on a piece of clothing. It actually becomes part of the item on which the graphic is place. Cheryl said products such as cups, ceramic tiles, shorts and even shoes can be sublimated, adding the possibilities are really endless. Cheryl and Harry plan to utilize the Internet a lot more in their business and plan to incorporate a new marketing plan. Harry said when word got out the business was available, he began getting requests for project bids from places as far away as Texas. The Internet, he added, really can expand the potential of what they can do right from the local shop. However, although they may be interested in larger projects, they are also more than willing to work on the smaller one or two items requests as well. Other things, such as trophy and plaque work is still available, as is the dry cleaning drop-off business for Carrow’s in Marshall. The public can still get their Redwood Valley Cardinal gear at Shirts Plus, and Cheryl said she hopes to expand that to include some of the other area school teams. Harry said the former owners have been very helpful and said they are willing to stay around to help them through the transition. Cheryl said the store is also offering some “bling” that can also be applied to items. “We have other things we want to add,” said Cheryl. “As we learn about them we will add them.” Harry said he is amazed at the number of other individuals who provided services for the local business, such as graphic design and even sewing, and he said he is glad to be able to keep them working, too. Cheryl and Harry op-ted to keep the name the same because it is one people are familiar with in the area. The store is open Monday through Friday from 9 a.m. until 5:30 p.m. Harry said a Web site is in the works and a Facebook Page should now be available. Those who want to find out more information can stop by or call (507)?637-3232. “I’m really excited to get going,”?said Cheryl. Cheryl and Harry Davis are looking forward to meeting new people and serving the community at Shirts Plus.

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